How does a person perceive the world?
What is the link between Purpose and Place?
How do you design an experience when everyone perceives the same measurable thing differently?
How do you keep a balance between having enough structure to make the experience distinct but leaving enough room for people to experience and map it in their own unique way?
Psychogeographic design is a combination of Thirdspace Theory and Psychogeography. When we’re talking about psychogeographic design, we’re talking about everything intangible about the protagonists experience.
Thirdspace Theory, is an equation of sorts where what is physically real is added to what is conceived of by the person experiencing it, with social and cultural influences making distortions, which results in what is finally perceived and experienced.
Psychogeography, is an unstructured sensory exploration of an environment that is mapped to an individual's perception of the world. How we explore and recall reality is completely unique to each of us and not measurable.
Bubbles of experience are created in each individuals minds that are linked in a way that is personal to them. When designing experiences, it is important to give enough structure for experience to occur but to leave enough room for people to map those experiences in their own unique way.
At its simplest, Psychogeographic Design is everything intangible about design and experience. It looks at how individuals map the world around them, what meaning they derive and what experiences they could potentially have.